Long Tail vs Short Tail Keywords: What’s the Difference? - Fully Explained

If someone asks you what are short tail and long tail keywords?  And you answer that short tail means the keyword which has less  than 3 words  and long tail means the keyword which has more than 3 keywords  If you have this answer, then watch this video till the end  because in this video I am going to explain the actual difference  between long tail and short tail keywords  We will talk about what are these two types of keywords and which  keywords you should use in SEO  Hello everyone, I Harmeet welcome you all on WsCubeTech channel  So today we are going to talk about short tail keywords and long  tail keywords  So as I told you, normally short tail keywords means the keyword  which has less than 3 words  and long tail means the keyword which has more than 3 keywords  See, this is not the actual definition, you must have heard it  many times but this is wrong  Short tail keywords means general queries and long tail keywords  means more specific queries  Now let's understand what is it in detail  First of all, let's talk about short tail keywords  As I told you, in short tail keywords, whenever a user types  a small keyword  or I say, types a keyword where he is doing a general query on  a topic  For example, a person searches shoes  If a person has searched shoes on Google or any search engine  then we know that he needs information related to shoes  but we will not be able to tell what information he needs related  to shoes  Whether that person wants to learn how to make shoes or buy shoes  from him  Whether that person is a man or a woman, for whom he wants to  buy shoes  Whether he wants to buy running shoes or sports shoes or boots,  we don't know  So whenever a person does such a query where he has a general  idea in his mind  a general topic like shoes  then what happened, it became a short tail keyword  Now whether he uses one word to do a general query or two words  or three words  or he uses five words, it doesn't matter  So whenever someone asks you what is a short tail keyword  then what answer will you give?  Short tail keyword is basically that keyword which is used for  a general query  I have given you an example  Now let's talk about long tail keyword  So long tail keyword is basically used when our user or our audience  types such a keyword on the search engine  when he wants a specific topic or a specific product  Example, like I took the example of shoes earlier  but if the same person types that best running shoes for women  what happened, it became a specific query  In this query, we know what that person wants  he wants shoes, how he wants shoes, what type of running shoes  he wants  for whom he wants, he wants for women  So we have cleared these five things  means we know which product he wants to show specifically  So if your website has running shoes of women and best quality  then your page is for that  but suppose your website doesn't have shoes for women  you deal only with men  then for that query your web page is irrelevant  neither you want Google to rank it nor Google will make it rank  So that's why I say the same thing again and again  that whatever your content is, it should be relevant to the keyword  So I hope a small idea would have been clear to you  that what are short tail and long tail keywords  So whenever someone asks you about their difference  don't say that we don't want to give this example with less than  3 words  So I hope the idea would have been clear  Now let's talk about how to use keywords when we are practicing SEO Should we go for long tail keywords or should we put short tail  keywords So in this way, I would like to answer you everything depends on how is the competition of your keyword  how is the volume of your keyword  So for this, I would like to tell you which keyword to select  we will consider a lot of things in this  I will bring a lot of videos for you  how to select the perfect keyword  in that volume will be considered  competition will be considered  we will consider a lot of things  So whether you want to take short tail or long tail  it will totally depend on your product, service, competition  and volume  But remember one thing that the competition on short tail keywords  is very high  and the reason for that is that as I took the example of shoes  So there will be a lot of variety in shoes  Women's shoes will also come in shoes, men's shoes will also  come Football shoes will also come, running shoes will also come here Sports shoes will also come  Means thousands of varieties will come  So definitely the competition will be more  But in long tail, the competition decreases  For some products, for some sites, you will use long tail  In some you will use short tail  For this, I will bring next videos  where I will teach you the selection of keywords and research  of keywords with complete practical approach  So if you have learned anything new from this video  then don't forget to like the video  Also, you can tell me in the comment section  how did you like this video  Any opinion of yours, any query of yours  you can tell me in the comment section  And also, keep supporting us in this way  Don't forget to subscribe to the channel  Thank you so much 

Keywords Kya Hai? How to do Keyword Research for SEO & Choose Right Key...

Keywords play a very important role in SEO  So in today's video we will know what is a keyword  and why is keyword so important in SEO  and also in this video I will tell you how you can use keywords  to increase your website ranking on your search engines  and also in this video I will tell you how to use keywords in  SEO and what things to keep in mind  So let's start the video  Hello everyone, I Harmeet welcome you all on WsCube Tech channel  So as I told you today we are going to talk about keywords  So what is a keyword?  If I explain in a very normal language, then keywords are basically  those words or phrases  Sometimes it can be one word, sometimes it can be more than one  word  So that's why I said that keywords are those words or phrases  that describe what your content is about  or I say what is the information on your web page  Let's take an example, suppose you have a blogging website  and there is a page on that website where you are explaining  what is digital marketing  So what is digital marketing?  What is digital marketing?  Digital marketing  Marketing  All these are our keywords  These keywords will tell you what your content is about  If I talk from the perspective of SEO, then the meaning of keyword  is a little different  We have understood what keywords mean for the audience  Keywords mean your website, about whom your website is about  But when we do SEO of any website, keywords are basically those  words for us  on which we want our web page to rank  For example, if you have a blog related to digital marketing  on any web page  So you will want that whenever a person types any keyword related  to that blog or digital marketing  like what is digital marketing or digital marketing or digital  marketing 2022  Whenever someone types such keywords, he should see my website  on the top rank  So for SEO executive or SEO manager, if you are doing SEO  So keyword means those words or phrases on which you want to  rank your website  Now the question arises that why is it necessary to understand  or research keywords to do SEO?  So see, I think I have already given the answer in the definition  These are the words on which you want your website to rank  So if you know those words on which you want to rank your website  So you will put those words in your content  Basically, you will tell Google's crawler that this is my page,  it is about this particular subject  So what will Google do? It will read it and Google will also  know that whenever someone types a query related to digital marketing or what is digital marketing  So I have to show him this page because this page is absolutely  relevant  So basically, to show the relevancy of Google's crawler, you  put your keywords  But now the question arises, do you put keywords only for Google?  So it is not like that, as you know that search engines consider  many factors to rank your website  One of them is keyword which we have just discussed  But it does not mean that if you put good keywords, relevant  keywords, then your website will rank  But mainly the keywords you use in SEO, you do it for your user,  that is, for your audience  So basically, whatever audience, like suppose someone wrote what  is digital marketing  So if he gets your website and there are exactly the same keywords  in your website that he has searched  Let's take another example, like you have a salon in Delhi  So someone typed best salon in Delhi  So what is the requirement that he wants to know about the best  salon in Delhi  So what will he do, he will go to the page where he is getting  this exact information  So that's why knowing keywords in SEO from the point of view  of the audience and from the point of view of the crawler  Keywords play a very important role for both  Now the answer to the last question is how to use keywords in SEO I will tell you in many upcoming videos how you will research,  how you will pick keywords  How will you apply them, where will you put them  But there are some things that I would like to tell you in this  video That first of all, whenever you put a keyword in your content, you have to be very careful about moderation  Moderation means not to use excessive keywords  There is a word keyword density, about which I will talk in the  coming videos  That all the words in your content, only 2 or 3% of them should  be your keywords  How will you calculate it, how will you measure it, how will  you reduce it  I will definitely talk about it in the coming videos and I will  explain everything practically  Along with being moderate, you will also have to be natural  It is not that we are putting keywords randomly anywhere  Whatever your keywords are, they should come in a sentence, in  a topic, in a paragraph in a systematic way  Like if I have to use the word digital marketing, then I will  put it in a line, not randomly anywhere  We don't have to do keyword stuffing, but we have to do keyword  planning in a good way  And write content according to the keywords  There is a lot of difference between keyword stuffing and keyword  planning, which I will talk about in the coming videos  So this was a very small introduction to keywords, I have explained  its importance to you  In the coming videos, we will do practically everything together  I will teach you how to use each tool, how to apply it, how to  create content, how to become SEO friendly  So we will discuss all these things, just one request, don't  forget to subscribe to the channel  So that you don't miss any video  And you will get the playlist link in the description box  Where you will get all the complete videos of SEO daily  So make sure you subscribe to the channel and save the playlist  And you can tell me any question or query in the comment section  Thank you so much 

First SEO Project Strategy: Where and How to Start? - SEO RoadMap 🔥

Do you know where the biggest problem in learning SEO is?  We have so many theories, whether we see on the internet or there  are many people who tell us  but when we talk about real life, no one tells us how to do the  work  and I think you will all agree with me that  practical knowledge is as important as we should know the basics  of SEO  So in today's video, the most important part of the practical session  that whenever you have a SEO project, how to start it?  That is, what will we do first, then what will happen, then how  will we plan it?  I will discuss all these things with you in today's video  and the basis of this video I have taken from our agency  which is one of the leading digital marketing agency in India  So whatever practical experience I have got, I am going to deliver  this video content according to that  Hello everyone, I Harmeet welcome you all on WSCubeTech channel  So in today's video we will talk about  whenever you have a project of SEO, what will be its outline?  Or I say, how do you start an SEO project?  How can you start and execute it?  By the way, this is our complete course where I will teach you  everything related to SEO  So make sure you subscribe to the channel and you will get the  playlist link from the description box  where we bring two videos for you daily, so you will get two  videos in the same playlist daily  So make sure you save that playlist too  So let's talk first, how will you get this project?  See, if you work in a company, you can handle the digital marketing  of that company yourself  This can be the first point  The second point can be that you are not a company but a digital  marketing agency  You join, so you will get different projects in that agency  and you will be given to work on those projects  So you can get a project from there  The third thing is that you can do freelancing  I will definitely bring a video where I will tell you that as  a digital marketer  where you can pick up freelancing projects from  So you can handle someone's freelancing project  Or if you need a project for practice, you can make a dummy website  and start your work, you can get practical experience  So you will get the project in some way  Now when the project comes in our hands, what should we do first?  So the first goal of yours will be to understand the niche of  the project you have got  Understand what is that business about?  What are the goals of that business?  What does your client, the owner of that business, expect from  you, the SEO expert?  Apart from that, what is the target location?  It is possible that a client comes to you and says that I want  a particular, for example, I take the example of Delhi  He says that I only have to boost my business or rank it in Delhi  A person comes and says that I want Delhi and Mumbai, two cities,  that is, two big cities can also be  I have to target Delhi and Mumbai  Or if we talk about a particular state, for example, Rajasthan,  then you have to rank in the whole of Rajasthan  Or a person says that I need ranking all over India  Or a person says that I have a blogging website or I have a business  that I can deliver anywhere in the world  So what will you do? What will you do in the all over world?  Will increase its ranking  Along with understanding the business, we will also see that  the current position of the website  That is, what is the current ranking of that website?  Apart from that, what is the current traffic?  Because how will you compare?  Suppose you are working on a website, it used to have 200 traffic  per month, you have increased it to 2000  So how will you prove how much growth you have brought?  So even before starting the SEO project, it is necessary to analyze  the performance of that website  So that when you bring a good ranking, bring good visitors, bring  more traffic to the website  So you have something to compare  When we have complete knowledge of the business, we understand  what that business is about  What is the OP of that business?  That is, what is the strongest point of that business and how  can we plan for it?  And especially in SEO, our next point is keyword research  To find keywords related to that business  That's why I said targeted location is very important  Because we will research the keyword keeping the targeted location  in mind  I will bring many videos for you on how to do keyword research  I am going to get you keyword research in depth in many ways  So make sure you subscribe to the channel  After keyword research, you see that every company has a different way  Some agencies, if you work somewhere, then keywords may be sent  to the client for approval  So you will either send it to the client to choose the keywords  Or you can't send 1000 keywords to the client  Out of that, we selected 10 keywords and we thought that these  are the best keywords  You can choose from that  But this approach is not followed in many agencies  The SEO expert, SEO executive or SEO manager does this work himself  He selects the keywords himself and suggests the best for the client  So our second step is keyword research  When keyword research is done, then we do the analysis of our competitors  Suppose I have a designing showroom and I bring its website to you  And I say rank it  And I say it should be ranked in Delhi  So which other designing showrooms are there in Delhi?  Or which designers are our competitors?  Or whatever keywords we have selected, they can rank them  Or they are ranking  So it is very important to do the analysis of your competitors  I am going to tell you a lot of tools and methods to do competitor analysis  In this course  So make sure you subscribe to the channel  And in competitor analysis, we will know how they are optimizing  our website  What is their OP, what keywords are they putting  And basically what is their approach, we will get some ideas from there  After competitor analysis, we will start our SEO process  The way is that both on-page and off-page are done at the same  time on the website  But suppose you are a one-man army  That is, there is only one person, 16 people who are handling that project  So what will you do in this case?  First of all, we will work on content optimization  We will start SEO on the page that is in our control  And along with that, we will also create off-pages, that is,  our social links, our backlinks  What will we do on the page, what technical points will we cover  What will we do on the off-page, I am bringing a lot of videos  for this  As I promised, I am not going to miss a single thing  I will tell you everything, so stay tuned with us  After doing the on-page, off-page technical SEO well  You will now go to the data  How much progress have you achieved  What have you achieved, how many visitors have come to your mind  How much conversion has happened, that is, now we will focus  on analytics  And according to that, we will make our next strategy  That is, basically now our work will come  That whatever ranking we have achieved, maintain it and keep  it growing  As I always said that SEO is a process  That is, it is not that once you have done SEO and left it, the  work is done  SEO is a continuous process  So you will tell the client again and again that SEO is a continuous  process And if you are in this ranking, suppose you are in the first ranking But staying on that first ranking for many years This will be our main goal  Until our brand is not made, people only know about our brand  Till then we have to keep doing SEO  Now how to maintain data, how to monitor  How to use analytics to make a strategy  I am going to bring a lot of videos for this too  So here I have given you an outline  How you can start a SEO project and give the best results to  your client  Now in the coming videos, we will talk about everything that  I have discussed in this video  Apart from that, we will talk about many other things, many other factors  So make sure you subscribe to the channel  And if you have any doubt or problem, you can tell me in the comment section  Also, please like the video if you have learned anything  Thank you so much  Music 

Dwell Time Kya Hai? | Dwell Time VS Bounce Rate | Why It Matters for SEO?

Dwell time is an important factor that Google considers when it ranks your website.  And not only Google, we have also learned that Bing also considers dwell time as an important ranking factor.  So what is dwell time?  We will understand this in today's video.  And we will also talk about the difference between dwell time and bounce rate.  And how can we use dwell time in SEO?  Hello everyone, I Harmeet welcome you all on the WsCube Tech channel.  So as I said, today we are going to talk about dwell time.  And we already know that Bing asks for a very important factor whenever we talk about ranking.  And Google also considers it somewhere.  Because when we talked about the page experience algorithm, which was in the previous video.  In which I told you all the algorithms of Google.  At that time I told you how good a user's experience has been on a page or a website.  It plays a very important role during ranking.  So dwell time is the time that a user or audience spends on your website or website before coming back.  That is, if I typed anything, I got a lot of results.  I opened a website with that result.  And I saw that website for 5 seconds and I came back.  So what was the dwell time? 5 seconds.  Similarly, I went to another website and spent 15 minutes on that website.  And I came back to the search engine result page.  So what was my dwell time for that website? 15 minutes.  Now comes the point that bounce rate and dwell time are the same thing?  We also know that when a person goes to a website, how long does it take for him to come back from that website?  That is our bounce rate.  These two look the same, but there is a slight difference between the two.  If a person comes to our website at a bounce rate and stays on our website for 15 minutes.  And he did not click any link or go to any other page and came back.  This is our bounce rate.  So we do not know from the bounce rate that the user or audience is really satisfied with our content.  We know this from dwell time.  When will a person spend 10 minutes or 15 minutes on our website when he is really getting satisfaction somewhere?  In bounce rate, we only calculate how long that person stayed on our website.  But he came back without clicking any link or going to any page.  So this is the difference that we do not get much information from bounce rate.  Whether the user is satisfied or not.  We get this information from dwell time.  Because a person will stay on a website for 5 seconds only when his user experience is not good.  There can be many reasons for user experience not being good.  Either the page load time of your website was too much or there was no relevant content on your website.  This means you have put the wrong keywords or you have done keyword spamming.  Or there was some error on that page only.  Because of this, that user came back within 5 seconds.  So the more dwell time we get, we will understand this.  Whether he clicks on a link on any page or not.  But more dwell time means that the user is satisfied with our content.  So dwell time plays an important role when I talk about SEO.  Because it is very important for us to understand whether the user is really satisfied with our content or not.  And for us, this is more important for Google.  So if you want a good ranking for your website, then make sure that your website has more dwell time.  And how will that dwell time increase, then write good content for it?  Write relevant content and pay attention to page loading along with it.  We have to focus on the technical SEO.  As I said in the previous videos, the most important thing in  2022 is that your website is technically good.  Because a lot of algorithms have changed very randomly these days.  Google is changing its algorithms very quickly.  So the more we keep our content clean, the more relevant we will keep it.  The more quality we can increase our website's web pages, the more it is beneficial for us.  So in this video, we understood what dwell time is.  If you liked the video, then don't forget to like it.  Also, this complete course is going on.  It has just started now. I am telling you some basic things.  After that, we will go to practicals.  And I am going to teach you SEO in depth.  So make sure you click on the link in the description box, you will find all the videos on that playlist.  Thank you so much.  Music playing 

Google PageRank Algorithm - Fully Explained | What is PageRank & How Doe...

Did you know that the PageRank algorithm is one of the oldest algorithms of Google?  But what is the PageRank algorithm?  Is it still being applied in the present time or not?  We will know all these things in today's video.  Hello everyone, I, Harmeet, welcome you all to the WsCube Tech channel.  So, as I said, today I am going to talk about the PageRank algorithm.  PageRank algorithm is the oldest algorithm of Google.  And it was a very important algorithm.  As you know, so many systems have been developed.  If I talk about algorithms, so many systems have been developed that there are many algorithms.  We don't know who to follow, so we follow everyone and do SEO  accordingly.  So, in 1998, Google's founder Larry Page invented the PageRank algorithm.  And it was patented in 1998.  We don't know when it was applied.  That means there is no data about it.  But in 2006, a Google employee told us that Google had stopped applying the PageRank algorithm.  But even today, many experts and SEO gurus debate this.  Some say that the PageRank algorithm is still being applied.  Some say it is not.  We will discuss this too.  But before that, let's know what is PageRank algorithm?  If I show you the actual formula, you will definitely get scared.  So, this is the actual formula.  But don't be scared.  It is not for us.  It is for the analysts.  They have to go into detail.  But we are talking about SEO.  So, from that point of view, I will try to explain in simple language.  What is the PageRank algorithm?  I just talked about Larry Page.  When he founded Google, he thought about which page should be ranked.  Which page should be on the first rank and which should be on the second rank? To consider that ranking factor, he created a system that can calculate the authority of that website.  How to calculate the authority?  How to identify which website is important and which is not?  He created a score which we call PageRank score.  It means that the more external resources a website has,  the more authority it has on a website.  The more powerful the website is, the better the ranking.  But what happened with this system?  People started spamming links.  I am not talking about today.  I am talking about 2000.  I am talking about 2001-2003.  Then, many links started being spammed.  People created websites with high authority by creating backlinks.  Then, they started posting links on their website and charging money.  Links started being sold.  Spam was very high.  In order to end this, Google used trial and error.  It was their first algorithm.  But the outcome was not good.  Google declared that they don't follow the PageRank algorithm.  Then, many algorithms like Panda, Penguin, Hummingbird, etc. were invented.  So, this is the idea of the PageRank algorithm.  We can learn about its technical aspects.  Tell me in the comment section if you want to know the technical aspects of PageRank.  I will make a video on PageRank if you comment.  I will explain the system using a mathematical formula.  But if you are watching this video for SEO, it is not necessary.  It is important for those who study analytics.  Now, the question is, does PageRank really exist?  We are talking about 1998.  We are talking about 22 years ago.  The PageRank algorithm that existed 22 years ago does not exist now.  But it does not mean that there is no PageRank algorithm.  Google has modified the PageRank algorithm.  It was not only focused on PageRank.  The more backlinks of a website, the better the ranking.  But now, PageRank is also a factor.  But Google has told us many times that there is not only one algorithm.  There are many algorithms if we talk about ranking.  So, your content should be excellent.  Your technical aspect should be good.  In this course, we will talk about many factors.  PageRank is important for all the points we cover.  So, I want to conclude that the PageRank algorithm exists.  But it is not the same algorithm that existed 20 years ago.  Now, it has been modified a lot.  So, it is not that you will expect your website to reach a higher rank by making backlinks.  We should focus on strong backlinks.  Only then we can deal with the PageRank algorithm and bring our website to the top rank.  I hope the information I have given you in this video will be useful to you.  You should know these things before you start a job.  If you like the video, don't forget to like it.  If you have any queries or questions, you can ask me in the comment section. And don't forget to subscribe to the WsCube Tech YouTube channel. Thank you so much.

Top 5 Google Algorithms Related To SEO | Panda, Penguin, Hummingbird, P...

Have you ever thought that despite having so many search engines, Google has a monopoly?  Why is Google so popular?  The reason is that whenever we type anything on Google, it shows us exactly the related searches.  So how does Google know about so many billions of TVs and data?  What are the measures and benchmarks that Google uses to check and deliver relevant searches to our audience?  The main reason is Google's amazing algorithms.  In today's video, I am going to tell you about Google's top 5 algorithms.  What are they, when were they launched, and how you can work according to them to boost your website's SEO.  So let's start the video.  Hello everyone, I, Harmeet, welcome you all to the WsCubeTech channel. So let's talk about what are these algorithms.  When I explained to you the workings of a search engine, I told you that there is a lot of data on the internet.  Google's crawler or spider crawls the data and stores it in its local server.  Then the indexer of Google divides it into different categories and stores it in its main server.  Then according to the query of the user, it shows the data, images,  websites, videos, and many more.  All this data is called SERP.  We have already talked about it. But now I am going to talk about the work of algorithms.  For the data that we have indexing, it is best to show it to the user according to the query.  So that it gets relevant results.  The work done in this is done by Google's algorithms.  Google's algorithms are a complex system and a design according to which Google finds its users and gives relevant results.  So as SEO experts, our job is to understand these algorithms and bring changes to our website.  So that our website is ranked higher when there is a query related to our business throughout the world.  Now we are talking about how many algorithms are there.  There is not one algorithm of Google. There are many algorithms.  And when the algorithm is updated, Google changes its algorithm.  So there is such a small change that it is negligible.  You won't even be able to notice it.  But sometimes there are major changes.  So in today's video, I will talk about major changes.  So first of all, I put Panda in Google algorithms at number 1.  Panda was an algorithm that came in 2011.  If I talk about before 2011, what used to happen in websites was that we took content from here and there.  Copied from another website and basically what we call thin content.  Thin content means content that has no value.  So Google's algorithm said to remove duplicate content and thin content.  If there is thin content on a website duplicate content or over keyword stuffing has been done.  Keywords have been forcibly filled, and the repetition of keywords has been done.  So it will downrank such a website.  It will not give a good ranking.  All these things mean that if you do more duplication or if I say that you create more thin content, your website can also be blocked.  This update came in 2011 and I would say that this update made a blast in the world of SEO.  Because before this, all the approaches of SEO that were being used had to be changed completely.  Now the question arises that you should follow the Panda algorithm.  What will you do for this?  So for this, it is obvious that do not use duplicate content.  Quality content has to be written by a new content writer.  So make sure that whatever content is on your website is not duplicated, is not plagiarized, and is not copied from anywhere.  So overall I say that you will have to pay attention to quality content to deal with this algorithm.  Google's second important algorithm came, which we called Penguin.  Penguin came in 2012 and before 2012 and I would say before 2015.  It came in 2012, but it was implemented from 2015-16  and its symptoms started to appear in the actual.  So before 2012, people used to create a lot of backlinks.  We will talk about backlinks on the off-page.  So what happens in backlinks is that you make the links of your website on different websites.  So what used to happen before this is that people used to put a lot of links, create backlinks, and link spamming.  The Penguin algorithm came, it basically said to remove link spamming.  That is, any website that is using links in the wrong way, is using link spamming.  And you can say that they are creating backlinks in an unnatural way, they were downranked.  Now the question arises, how will you deal with this algorithm?  So for this, I don't think I need to say that make quality backlinks.  Create backlinks on high authority domains.  As I will say in the coming videos, if your link is made on a high authority domain and 100 unnatural links are made,  they are equal.  So make sure that you make fewer backlinks, but focus on quality backlinks.  Now Google's third important algorithm comes, which is called  Hummingbird.  Hummingbird came in 2013 and according to this algorithm, keyword stuffing was stopped.  That is, people who are overly putting keywords in their content,  related to their business, their keyword is coming in every word.  Here, the keyword density was focused a lot.  Now the question arises, how will you deal with this algorithm?  So for this, the obvious thing is that you don't have to do much keyword stuffing.  Keep checking your keyword density from time to time and write quality content.  So you will be able to deal with the Hummingbird algorithm and get a good ranking.  Now it's time for Google's very important algorithm, and the name of that algorithm is RankBrain.  RankBrain came in 2015 and Google itself has said many times that RankBrain is a very important algorithm.  So Google said that it is also important for us.  So basically, Google's goal in this algorithm was to deliver the best relevant results to its users.  Because as I told you, why is Google best? Because it gives you a lot of relevant searches.  So what does Google expect from us?  Tell it honestly about what your content is about.  Now the question arises, how will we deal with RankBrain?  What is Google's goal?  To deliver relevant searches to the user.  So how will we help Google to achieve this goal?  You just have to write relevant content, whatever keyword you put should be according to user intent.  After this algorithm came, the user intent keywords were used,  which we will talk about during keyword research.  And whatever your social media reputation is, it should be related to your content.  And what you can do is increase your social media reputation.  By creating related pages on different social media, you can boost your website even more.  We have related content, which is according to user intent.  This is a very important algorithm and we will talk a lot in the coming videos.  Now let's talk about the 4 algorithms that we have talked about so far.  It was a little old, which came before 2016.  Now I wanted to add a recent update to this video.  And that update is 2021.  In 2021, an update came, which we called the Page Experience  Update.  In this update, Google started focusing on what kind of user experience is being achieved when my user is going to a website.  So we will say that in this update, Google said that whichever website has a good user experience,  low time, stable pages, and quality content, will keep that page on a higher ranking.  So now the importance of technical SEO has increased.  That's why I told you in the starting videos that technical SEO  is a very important part.  And the reason for that is this page experience update is also somewhere.  By the way, Google has said many times that to improve the page experience,  the user experience should be good, the page should run smoothly, and the page load time should be less.  So how to implement all these things, we will talk about all this in the coming videos.  So make sure you subscribe to the channel.  And these were our 5 updates.  By the way, there are many algorithms and many updates.  I took the top 5, which I found important.  If you think that Google has updated any other algorithm more important than this,  then tell me in the comment section, and I will bring a separate video for it.  And this course is going on, the complete SEO course, we will talk about everything in this.  So make sure you take the link from the description box.  You will find all the videos in the same playlist.  And please watch the previous videos too.  Thank you so much.  

Technical SEO Kya Hai? | Techniques & Benefit of Technical SEO | SEO Cou...

Whenever we hear the word technical, we get scared.  We are confused about what technology we are talking about.  So in today's video, I am going to explain in very simple language what is technical SEO.  And whenever we talk about technical SEO, and what techniques are used in it, we will talk about all these things in today's video.  In the previous video, I asked the question is technical  SEO the third type of SEO or is it just a part of the on-page or off-page?  So I am going to solve this mystery in this video.  So make sure you watch the video till the end and don't forget to subscribe to the channel.  Hello everyone, I Harmeet welcome you all on the WsCubeTech channel.  So as I said, today we will talk about technical SEO and I will also tell you why technical SEO is important and what techniques are used in technical SEO.  So first of all, let's talk about what is technical SEO? Is it a type of SEO?  So you must have heard many times that there are three types of SEO.  The first type is on-page, the second is off-page and the third is technical.  You must have heard this many times, read it, if you have already studied SEO from somewhere or are practicing or have a little knowledge, then you must have heard this thing.  But what I believe is that there are only two types of SEO on-page and off-page and the technical is a part of the on-page and a  type.  So see, I would like to prove this thing, maybe you think I am saying wrong.  But see, I would like to prove this thing in this way all the things that we do on our page, on our website, are on-page.  And whatever activities we do on our website, that is, on other websites, on social media, to optimize our search engine, we consider all those things in off-page.  So the technical things, that is, the technical difficulties of my website, the technical problems, the technical aspects,  to improve them, what is technical SEO?  So why am I not considering it a part of the on-page?  So here I have solved your dispute, mystery, that what is technical  SEO? It is a part of the on-page.  So read it in any way, either you read that there are three types of SEO, on-page, off-page, and technical, or what I told you there is off-page, on-page and there is a part of on-page, the technical part.  This is called the technical part because for this you need a  little knowledge of the IT field, you should know a little coding.  Basically, it works from the end of a developer, but it does not mean that our role is over in this.  I will tell you in this whole course how technical SEO is done and technical SEO is very important if I am talking about SEO.  Because we will rank any website later, first we will do its better crawling and indexing.  So it can be crawled better, Google or any search engine crawler can crawl our website well, it gets a good spider and reads my website completely.  And on the basis of that crawling, whatever data it has taken,  it can be categorized well, that is, it can be better indexed.  So for both these things, that is, for crawling and indexing,  it is very important for me to improve the technical aspects of my website.  So that's why I will say that technical SEO is a very important aspect if I talk about SEO.  So you can't do this if you read the non-technical on-page and off-page and become a good SEO expert.  If you want to become a good SEO expert, then it is very important for you to be a command in technical SEO.  So that's why I said that technical SEO is very important.  Now what are the important techniques that we use in technical  SEO?  By the way, in technical SEO, mostly whitehead techniques are used, we don't go that much in blackhead.  So let's look at what are the techniques that we use in technical  SEO.  So the first thing that is considered in technical SEO is the speed of your website.  Whenever a user comes to your website, he should get a better experience and I think speed plays a very important role in it.  So how do we check it, how do we fix it, we will learn all these  things in this course.  Apart from that, fixing your website's HTML so that it can be better crawling, making a readable structure of your website.  Along with that, we added some important tags to our website, like adding some important redirects.  301, 302, and 404 redirects, so that our website can be redirected to the right landing page.  Now how do we do it, which tag, and when do we add it, you will have to see the whole course for this.  I am going to do all these things for you, I am going to tell you practically in this course.  Apart from that, make your website mobile-friendly, because you know that if I talk about Google, then more than 60% of Google traffic comes from mobile.  So make your website mobile friendly, apart from that, fix duplicate indexing in your website.  And there are many other techniques that we will use in technical  SEO.  And I will talk about each of them in detail, how you can do better crawling, for that we will make site maps.  We will do all these things, what is robot.txt, all these mysterious words, which you may be confusion and maybe you are hearing for the first time.  We will understand all these things one by one in this whole course.  So make sure you subscribe to the channel and the playlist link in which you will get this whole course, you will get the link to that playlist in the description box.  It is a completely free course, so make sure you take full advantage of it, watch each video, and learn something new from it.  If you have learned something new from this video, then don't forget to like the video.  Also, if you have any queries or questions, tell me in the comment section, and again don't forget to subscribe to the channel.  Thank you so much.