Keywords Kya Hai? How to do Keyword Research for SEO & Choose Right Key...

Keywords play a very important role in SEO  So in today's video we will know what is a keyword  and why is keyword so important in SEO  and also in this video I will tell you how you can use keywords  to increase your website ranking on your search engines  and also in this video I will tell you how to use keywords in  SEO and what things to keep in mind  So let's start the video  Hello everyone, I Harmeet welcome you all on WsCube Tech channel  So as I told you today we are going to talk about keywords  So what is a keyword?  If I explain in a very normal language, then keywords are basically  those words or phrases  Sometimes it can be one word, sometimes it can be more than one  word  So that's why I said that keywords are those words or phrases  that describe what your content is about  or I say what is the information on your web page  Let's take an example, suppose you have a blogging website  and there is a page on that website where you are explaining  what is digital marketing  So what is digital marketing?  What is digital marketing?  Digital marketing  Marketing  All these are our keywords  These keywords will tell you what your content is about  If I talk from the perspective of SEO, then the meaning of keyword  is a little different  We have understood what keywords mean for the audience  Keywords mean your website, about whom your website is about  But when we do SEO of any website, keywords are basically those  words for us  on which we want our web page to rank  For example, if you have a blog related to digital marketing  on any web page  So you will want that whenever a person types any keyword related  to that blog or digital marketing  like what is digital marketing or digital marketing or digital  marketing 2022  Whenever someone types such keywords, he should see my website  on the top rank  So for SEO executive or SEO manager, if you are doing SEO  So keyword means those words or phrases on which you want to  rank your website  Now the question arises that why is it necessary to understand  or research keywords to do SEO?  So see, I think I have already given the answer in the definition  These are the words on which you want your website to rank  So if you know those words on which you want to rank your website  So you will put those words in your content  Basically, you will tell Google's crawler that this is my page,  it is about this particular subject  So what will Google do? It will read it and Google will also  know that whenever someone types a query related to digital marketing or what is digital marketing  So I have to show him this page because this page is absolutely  relevant  So basically, to show the relevancy of Google's crawler, you  put your keywords  But now the question arises, do you put keywords only for Google?  So it is not like that, as you know that search engines consider  many factors to rank your website  One of them is keyword which we have just discussed  But it does not mean that if you put good keywords, relevant  keywords, then your website will rank  But mainly the keywords you use in SEO, you do it for your user,  that is, for your audience  So basically, whatever audience, like suppose someone wrote what  is digital marketing  So if he gets your website and there are exactly the same keywords  in your website that he has searched  Let's take another example, like you have a salon in Delhi  So someone typed best salon in Delhi  So what is the requirement that he wants to know about the best  salon in Delhi  So what will he do, he will go to the page where he is getting  this exact information  So that's why knowing keywords in SEO from the point of view  of the audience and from the point of view of the crawler  Keywords play a very important role for both  Now the answer to the last question is how to use keywords in SEO I will tell you in many upcoming videos how you will research,  how you will pick keywords  How will you apply them, where will you put them  But there are some things that I would like to tell you in this  video That first of all, whenever you put a keyword in your content, you have to be very careful about moderation  Moderation means not to use excessive keywords  There is a word keyword density, about which I will talk in the  coming videos  That all the words in your content, only 2 or 3% of them should  be your keywords  How will you calculate it, how will you measure it, how will  you reduce it  I will definitely talk about it in the coming videos and I will  explain everything practically  Along with being moderate, you will also have to be natural  It is not that we are putting keywords randomly anywhere  Whatever your keywords are, they should come in a sentence, in  a topic, in a paragraph in a systematic way  Like if I have to use the word digital marketing, then I will  put it in a line, not randomly anywhere  We don't have to do keyword stuffing, but we have to do keyword  planning in a good way  And write content according to the keywords  There is a lot of difference between keyword stuffing and keyword  planning, which I will talk about in the coming videos  So this was a very small introduction to keywords, I have explained  its importance to you  In the coming videos, we will do practically everything together  I will teach you how to use each tool, how to apply it, how to  create content, how to become SEO friendly  So we will discuss all these things, just one request, don't  forget to subscribe to the channel  So that you don't miss any video  And you will get the playlist link in the description box  Where you will get all the complete videos of SEO daily  So make sure you subscribe to the channel and save the playlist  And you can tell me any question or query in the comment section  Thank you so much