Long Tail vs Short Tail Keywords: What’s the Difference? - Fully Explained

If someone asks you what are short tail and long tail keywords?  And you answer that short tail means the keyword which has less  than 3 words  and long tail means the keyword which has more than 3 keywords  If you have this answer, then watch this video till the end  because in this video I am going to explain the actual difference  between long tail and short tail keywords  We will talk about what are these two types of keywords and which  keywords you should use in SEO  Hello everyone, I Harmeet welcome you all on WsCubeTech channel  So today we are going to talk about short tail keywords and long  tail keywords  So as I told you, normally short tail keywords means the keyword  which has less than 3 words  and long tail means the keyword which has more than 3 keywords  See, this is not the actual definition, you must have heard it  many times but this is wrong  Short tail keywords means general queries and long tail keywords  means more specific queries  Now let's understand what is it in detail  First of all, let's talk about short tail keywords  As I told you, in short tail keywords, whenever a user types  a small keyword  or I say, types a keyword where he is doing a general query on  a topic  For example, a person searches shoes  If a person has searched shoes on Google or any search engine  then we know that he needs information related to shoes  but we will not be able to tell what information he needs related  to shoes  Whether that person wants to learn how to make shoes or buy shoes  from him  Whether that person is a man or a woman, for whom he wants to  buy shoes  Whether he wants to buy running shoes or sports shoes or boots,  we don't know  So whenever a person does such a query where he has a general  idea in his mind  a general topic like shoes  then what happened, it became a short tail keyword  Now whether he uses one word to do a general query or two words  or three words  or he uses five words, it doesn't matter  So whenever someone asks you what is a short tail keyword  then what answer will you give?  Short tail keyword is basically that keyword which is used for  a general query  I have given you an example  Now let's talk about long tail keyword  So long tail keyword is basically used when our user or our audience  types such a keyword on the search engine  when he wants a specific topic or a specific product  Example, like I took the example of shoes earlier  but if the same person types that best running shoes for women  what happened, it became a specific query  In this query, we know what that person wants  he wants shoes, how he wants shoes, what type of running shoes  he wants  for whom he wants, he wants for women  So we have cleared these five things  means we know which product he wants to show specifically  So if your website has running shoes of women and best quality  then your page is for that  but suppose your website doesn't have shoes for women  you deal only with men  then for that query your web page is irrelevant  neither you want Google to rank it nor Google will make it rank  So that's why I say the same thing again and again  that whatever your content is, it should be relevant to the keyword  So I hope a small idea would have been clear to you  that what are short tail and long tail keywords  So whenever someone asks you about their difference  don't say that we don't want to give this example with less than  3 words  So I hope the idea would have been clear  Now let's talk about how to use keywords when we are practicing SEO Should we go for long tail keywords or should we put short tail  keywords So in this way, I would like to answer you everything depends on how is the competition of your keyword  how is the volume of your keyword  So for this, I would like to tell you which keyword to select  we will consider a lot of things in this  I will bring a lot of videos for you  how to select the perfect keyword  in that volume will be considered  competition will be considered  we will consider a lot of things  So whether you want to take short tail or long tail  it will totally depend on your product, service, competition  and volume  But remember one thing that the competition on short tail keywords  is very high  and the reason for that is that as I took the example of shoes  So there will be a lot of variety in shoes  Women's shoes will also come in shoes, men's shoes will also  come Football shoes will also come, running shoes will also come here Sports shoes will also come  Means thousands of varieties will come  So definitely the competition will be more  But in long tail, the competition decreases  For some products, for some sites, you will use long tail  In some you will use short tail  For this, I will bring next videos  where I will teach you the selection of keywords and research  of keywords with complete practical approach  So if you have learned anything new from this video  then don't forget to like the video  Also, you can tell me in the comment section  how did you like this video  Any opinion of yours, any query of yours  you can tell me in the comment section  And also, keep supporting us in this way  Don't forget to subscribe to the channel  Thank you so much