Top 5 Google Algorithms Related To SEO | Panda, Penguin, Hummingbird, P...

Have you ever thought that despite having so many search engines, Google has a monopoly?  Why is Google so popular?  The reason is that whenever we type anything on Google, it shows us exactly the related searches.  So how does Google know about so many billions of TVs and data?  What are the measures and benchmarks that Google uses to check and deliver relevant searches to our audience?  The main reason is Google's amazing algorithms.  In today's video, I am going to tell you about Google's top 5 algorithms.  What are they, when were they launched, and how you can work according to them to boost your website's SEO.  So let's start the video.  Hello everyone, I, Harmeet, welcome you all to the WsCubeTech channel. So let's talk about what are these algorithms.  When I explained to you the workings of a search engine, I told you that there is a lot of data on the internet.  Google's crawler or spider crawls the data and stores it in its local server.  Then the indexer of Google divides it into different categories and stores it in its main server.  Then according to the query of the user, it shows the data, images,  websites, videos, and many more.  All this data is called SERP.  We have already talked about it. But now I am going to talk about the work of algorithms.  For the data that we have indexing, it is best to show it to the user according to the query.  So that it gets relevant results.  The work done in this is done by Google's algorithms.  Google's algorithms are a complex system and a design according to which Google finds its users and gives relevant results.  So as SEO experts, our job is to understand these algorithms and bring changes to our website.  So that our website is ranked higher when there is a query related to our business throughout the world.  Now we are talking about how many algorithms are there.  There is not one algorithm of Google. There are many algorithms.  And when the algorithm is updated, Google changes its algorithm.  So there is such a small change that it is negligible.  You won't even be able to notice it.  But sometimes there are major changes.  So in today's video, I will talk about major changes.  So first of all, I put Panda in Google algorithms at number 1.  Panda was an algorithm that came in 2011.  If I talk about before 2011, what used to happen in websites was that we took content from here and there.  Copied from another website and basically what we call thin content.  Thin content means content that has no value.  So Google's algorithm said to remove duplicate content and thin content.  If there is thin content on a website duplicate content or over keyword stuffing has been done.  Keywords have been forcibly filled, and the repetition of keywords has been done.  So it will downrank such a website.  It will not give a good ranking.  All these things mean that if you do more duplication or if I say that you create more thin content, your website can also be blocked.  This update came in 2011 and I would say that this update made a blast in the world of SEO.  Because before this, all the approaches of SEO that were being used had to be changed completely.  Now the question arises that you should follow the Panda algorithm.  What will you do for this?  So for this, it is obvious that do not use duplicate content.  Quality content has to be written by a new content writer.  So make sure that whatever content is on your website is not duplicated, is not plagiarized, and is not copied from anywhere.  So overall I say that you will have to pay attention to quality content to deal with this algorithm.  Google's second important algorithm came, which we called Penguin.  Penguin came in 2012 and before 2012 and I would say before 2015.  It came in 2012, but it was implemented from 2015-16  and its symptoms started to appear in the actual.  So before 2012, people used to create a lot of backlinks.  We will talk about backlinks on the off-page.  So what happens in backlinks is that you make the links of your website on different websites.  So what used to happen before this is that people used to put a lot of links, create backlinks, and link spamming.  The Penguin algorithm came, it basically said to remove link spamming.  That is, any website that is using links in the wrong way, is using link spamming.  And you can say that they are creating backlinks in an unnatural way, they were downranked.  Now the question arises, how will you deal with this algorithm?  So for this, I don't think I need to say that make quality backlinks.  Create backlinks on high authority domains.  As I will say in the coming videos, if your link is made on a high authority domain and 100 unnatural links are made,  they are equal.  So make sure that you make fewer backlinks, but focus on quality backlinks.  Now Google's third important algorithm comes, which is called  Hummingbird.  Hummingbird came in 2013 and according to this algorithm, keyword stuffing was stopped.  That is, people who are overly putting keywords in their content,  related to their business, their keyword is coming in every word.  Here, the keyword density was focused a lot.  Now the question arises, how will you deal with this algorithm?  So for this, the obvious thing is that you don't have to do much keyword stuffing.  Keep checking your keyword density from time to time and write quality content.  So you will be able to deal with the Hummingbird algorithm and get a good ranking.  Now it's time for Google's very important algorithm, and the name of that algorithm is RankBrain.  RankBrain came in 2015 and Google itself has said many times that RankBrain is a very important algorithm.  So Google said that it is also important for us.  So basically, Google's goal in this algorithm was to deliver the best relevant results to its users.  Because as I told you, why is Google best? Because it gives you a lot of relevant searches.  So what does Google expect from us?  Tell it honestly about what your content is about.  Now the question arises, how will we deal with RankBrain?  What is Google's goal?  To deliver relevant searches to the user.  So how will we help Google to achieve this goal?  You just have to write relevant content, whatever keyword you put should be according to user intent.  After this algorithm came, the user intent keywords were used,  which we will talk about during keyword research.  And whatever your social media reputation is, it should be related to your content.  And what you can do is increase your social media reputation.  By creating related pages on different social media, you can boost your website even more.  We have related content, which is according to user intent.  This is a very important algorithm and we will talk a lot in the coming videos.  Now let's talk about the 4 algorithms that we have talked about so far.  It was a little old, which came before 2016.  Now I wanted to add a recent update to this video.  And that update is 2021.  In 2021, an update came, which we called the Page Experience  Update.  In this update, Google started focusing on what kind of user experience is being achieved when my user is going to a website.  So we will say that in this update, Google said that whichever website has a good user experience,  low time, stable pages, and quality content, will keep that page on a higher ranking.  So now the importance of technical SEO has increased.  That's why I told you in the starting videos that technical SEO  is a very important part.  And the reason for that is this page experience update is also somewhere.  By the way, Google has said many times that to improve the page experience,  the user experience should be good, the page should run smoothly, and the page load time should be less.  So how to implement all these things, we will talk about all this in the coming videos.  So make sure you subscribe to the channel.  And these were our 5 updates.  By the way, there are many algorithms and many updates.  I took the top 5, which I found important.  If you think that Google has updated any other algorithm more important than this,  then tell me in the comment section, and I will bring a separate video for it.  And this course is going on, the complete SEO course, we will talk about everything in this.  So make sure you take the link from the description box.  You will find all the videos in the same playlist.  And please watch the previous videos too.  Thank you so much.