What is White Hat SEO & Gray Hat SEO & Black Hat SEO? - Techniques of SEO

There are two ways to do everything  One is the right way and the other is the wrong way  Similarly, there are two ways to do SEO  The right way is called White Hat SEO, and the wrong way is called Black Hat SEO  In today's video, we will talk about  What is White Hat SEO and Black Hat SEO?  What techniques are used in them?  And I will also tell you whether Black Hat SEO is used in real  life or not  I will give you all this information in this video  Hello everyone, I Harmeet welcome you all on WsCubeTech channel  So as I told you, today we will talk about White Hat SEO and  Black Hat SEO  So White Hat SEO is called Ethical Way of SEO  It means the right way of SEO is ethical  Another name of White Hat SEO is Organic SEO  It means the SEO done in the right way, naturally  So what I mean to say is  The techniques of SEO in which you follow the guidelines of search  engines  or follow the restrictions of search engines  are White Hat techniques  In which we are doing SEO without breaking the rules of the search  engine  and trying to rank the website on the first page  This is White Hat SEO  If I talk about Black Hat SEO  Black Hat means Unethical Way of Doing SEO  Here we use the techniques that Google or other search engines  have banned  or have put restrictions on  that you don't have to follow these techniques  We will know in this video what techniques we can use in Black  Hat  And as I told you, today I will tell you an important question  Do we use Black Hat SEO in practical life?  I will also talk about this  So Black Hat SEO means the wrong way of SEO  where we are not following the guidelines, rules, and restrictions of the search engine  If you use Black Hat SEO on your website then your website can be blacklisted and blacklisted means it will not be visible on the search engine pages  So it will be a big loss for us  Now one more thing I was telling you here  What are White Hat SEO and Black Hat SEO?  Are these the types of SEO or are these the techniques of SEO?  So White Hat SEO and Black Hat SEO are the techniques of SEO  that are, on the basis of strategy, on the basis of techniques  If I divide SEO into two categories then it will be White Hat SEO and Black Hat SEO  So first of all, let's talk about White Hat SEO  What techniques are used in White Hat SEO?  See, in White Hat SEO, we focus on the human audience and we satisfy our audience so that our audience gets relevant better results whenever they type a query  So what we will do about this?  First of all, we will optimize the content that is, we will write our content in a very good way we will optimize it we will put better keywords in it that is, we will do good keyword research  Putting the keywords in the right place  I will tell you in the coming videos where and how you will put the keywords  Apart from that, as I said, the content is focusing on the human audience so the content should be very good  you will deliver quality content to your audience and we will add relevant links on our pages so that the audience can easily go from one page to another but both the pages are relevant so we don't have to put forced links we put relevant links and if we are creating backlinks then they should be relevant backlinks from a good site it's not that we won't spam we will create backlinks in a good way apart from that, we will work on the technical aspects of our website that is, creating a better sitemap all these things that I am saying, what are they?  how will we do them?  you will get complete content in the coming videos  so we will do better technical SEO  so that the technical difficulties and hurdles in the website  are removed  we will work on the page load time of our website  and we will try to reduce it  so that the user experience is better  so ultimately, in white hat SEO, we focus on  that our user, our audience's experience should be better  and all the techniques that we use for this work  all these come in white hat techniques  I will tell you how you can use all the white hat techniques  how you can give a better experience to your audience  so these were some of our techniques that come in white hat SEO  now let's talk about the techniques of black hat SEO  so the most popular technique of black hat SEO is called keyword  stuffing  in white hat SEO, I told you that we place keywords there  now the placement of the keyword should be done in a natural  way  not by over stuffing and repeating the same word again and again  for example, if I have a web page related to digital marketing  I want that digital marketing to rank on the word  so I am repeating the same word in every line  digital marketing, marketing digital, digital marketing  so this is an example of keyword stuffing  so keyword stuffing is a black hat method  so we don't have to do keyword stuffing  apart from that, the second important method  which we think is not black hat SEO  but it is, that is duplicate content  duplicate content, copying someone's content and pasting it  on your website, on your web pages  this is a black hat technique  and in duplicate content, if you even paraphrase your articles  then that is also a part of black hat  so make sure you don't write duplicate content  neither post it on your web page  and post regional content, quality content  apart from that, another black hat technique  about which you should know  we call it cloaking  cloaking means, the word cloaking means  that you are something else from inside  and you have something else, you can say  you have covered yourself or you have cloaked yourself  you have hidden yourself  so that means, the content on the web page is something else  but we are showing our crawler some other content keywords  in this, you will see many types of cloaking  you will see HTML cloaking, JavaScript cloaking  you will see client server cloaking  so you don't have to follow all these things  because as I have told you  if you use black hat SEO on your website  then your website can be blacklisted  and by blacklist, I mean  it will not be visible on search engine pages  so it will be a big loss for us  apart from that, another black hat technique is  hidden text and hidden links  for example, your web page has a white background  and you are showing some keywords from white text  now, the user will not see it  but our crawler will see those words  and according to that, you expect  that you will be ranked on the first page  it doesn't happen  earlier, these techniques were used a lot  but now, as I told you about algorithms  with time, these algorithms have come  and after these algorithms  Google has started considering all these techniques  as black hat  and apart from that, many people do spamming  which we call link spamming  that creating many random backlinks  apart from that, link farming is a word  posting different links on your web pages  so all these things count in black hat techniques  so these were some of our black hat techniques  now the question is very important  do we use black hat SEO in real life?  I will answer this question  whenever we do practical work  we try our best to use white hat SEO techniques  but many times, you will get such clients  who want fast results  who want organic reach  who don't have a big budget  so in that case, you have to use white hat SEO  but 1 or 2% is used by many people  but again, I will say this  that the line that is created  that how much is black hat, how much is white hat  how much percentage  this 1-2% that I said  this 1-2%  it is very difficult to define and calculate  how will you find out that I have done 2% black hat  so you will learn that thing with a lot of experience  but if you are a fresher  then don't implement these things  because it can cause a big loss to your client's website  and one more thing I would like to tell you  that if we are doing white hat SEO up to 95%  and if I talk about 5% of black hat techniques  then it becomes grey hat techniques  and I will say that mostly in the practical world  grey hat techniques are used  but again, you won't even know when it turns black  so you will understand all these things after a lot of experience  so if you are a fresher  if you have started recently SEO  if you don't have experience of many years  then don't follow black hat techniques  so in today's video we talked about black hat and white hat SEO  and we also understood the concept of grey hat SEO  if you have learned anything new from the video  then don't forget to like  and if you have any question, comment, query  tell me in the comment section  and subscribe to the channel  thank you so much